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SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand the true meaning of SEO, let's break that definition down and look at the parts:
Quality of traffic.
You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic.
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
-SEO Leads to Better User Experience
There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information,
related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.All of this leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates.
This is what search engine sites are looking for, thus improving your search ranking.
-SEO Is a Primary Source of Leads
According to the 2014 – 2015 report by the State of Inbound 2017, Inbound strategies are the primary source of leads among Business to Business (B2B),
Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.
If you are not getting leads from your SEO tactics, then you must revisit your activities. Another player in the market might be getting your share of the pie.
-SEO Brings Higher Close Rates
A research published by the Search Engine Journal showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads.
Reaching out to customers (outbound or cold leads) often results in lower conversion rates.
Whereas SEO leads, where a customer makes the actual research of your product or service, results in higher conversion.
These individuals making their research online already have a specific requirement and purpose in mind.
-SEO Results to Higher Conversion Rate
The good ranking of your site on any search engine websites can guarantee you high conversion rates.
Your target market will become more aware of you as long as you maintain your top position.
As customers are becoming more familiar with your brand and as their knowledge about products/services increase,
there is a great possibility for customers to close the deal with you.
-SEO Promotes Better Cost Management
The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads.
SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page.
You will continue to stay above the rest of the search results as long as Internet users click your search links.
To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all.
Outbound lead generation activities include making cold colds, visiting clients, or direct selling.
Better cost management is just a few of the benefits of SEO to your business.
-SEO Can Be a Long-Term Marketing Strategy
Just as how long it took you to reach those top ranks,
pulling you down the list also takes time. SEO is a long-term marketing strategy. Six (6) months is the minimum duration for a website to maintain optimal ranking.
Unless Google algorithm is changed or other competitors have fueled their SEO strategies, it is not easy to pull you down the search rankings
-SEO Helps You Gain Market Share
Being on top of the search list means a high tendency for your website to be found by Internet users. These users are now considered as your leads.
Once they’ve found their required information from your website, these leads may turn into your customers.
Customers may either make a purchase, sign up for a membership or subscribe to a newsletter. Bottom line,
your conversion rate increases. Once this happens, you further gain a share of the market.
-SEO Improves Website Speed
The speed of your website can affect your rankings on various search engine websites.
Do you know that a two-second load time delay for your website will cost you 4.3% of sale? Speed matters to avoid reduction of customer satisfaction and to further promote better user experience.