FEATURES:

-Individual Communication: Communication is individualized and interaction is with carefully selected individual customer. E-name is used for this purpose. More important is fact that you treat communication as one of the crucial building blocks of a successful e-commerce business.
-Data Depository: Internet is a central depository of huge amounts of data. It can be accessed all over the world through search engines. Websites contain information and they can be downloaded as needed. In order to determine if the quality of data is high, look for four elements: accuracy, consistency, granularity, and robustness.
-E-mail and Electronic Platforms: E-mail and computer faxing is used for speedy transfer of messages to conduct business. Electronic platforms can be : EDI : Electronic data interchange for placing orders to suppliers. It is business to business exchange of data. ATM : Automatic teller machine to facilitate receiving digital cash. Smart cards are used to make payments. Computers : They receive orders from customers
-Relationship Marketing: E-commerce builds long-term mutually satisfying relations. This leads to life time loyal customers. Relationship marketing is all about keeping existing customers happy, rather than constantly focusing on attracting new customers. The relations are based on superior customer value and satisfaction. Long term profits are made by lifetime customer loyalty
- On-line Selling: E-commerce uses on-line selling. It has revolutionized selling through E-tailing, specially for:

• Airlines tickets and hotel bookings.
• Shares and financial services
• Cars and other vehicles
• Books and music
• Consumer electronics
• Fashion goods